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Lead Follow-Up Automation for Immigration Law Firms

Lead follow-up automation sends a text and an email to every new lead within minutes, texts back anyone whose call you missed and keeps following up until the person books, replies or opts out. It runs inside Rocket Reach, so your staff does not have to remember to do it.

How Automated Lead Follow-Up Works

Most leads do not hire the first time they reach out. They ask a question, get busy and compare firms. The firm that replies first and stays in touch usually gets the consultation.

Doing that by hand is hard. Staff are on calls. Leads come in at night. A second or third follow-up rarely happens.

Automation takes the repeat work. It sends the first reply, the reminders and the check-ins. A person steps in when the lead answers.

It fits your firm if:

  • New leads wait hours for a first reply
  • Missed calls are never returned
  • Follow-up stops after one attempt
  • Old leads sit untouched in a list

How We Set It Up

  1. List the triggers. New form, new ad lead, missed call, chat started, consultation booked, consultation missed.
  2. Write the messages. Short texts and emails in your firm's voice. You approve each one.
  3. Build the instant reply. Every new lead gets a text and an email with a booking link.
  4. Turn on missed-call text back. If a call rings out, the caller gets a text asking how the firm can help.
  5. Build the follow-up sequence. Spaced messages over the following days, by text and email.
  6. Add stop rules. The sequence pauses the moment someone replies, books or opts out, and the lead's owner is notified.
  7. Add reminders. Confirmation and reminder messages before each consultation, and a rebooking message after a no-show.
  8. Register your number. We handle the carrier registration that business texting requires and include opt-out wording in the first text.

What You Get

  • Instant text and email reply for every new lead
  • Missed-call text back on your business line
  • A multi-step follow-up sequence by SMS and email
  • Stop rules for replies, bookings and opt-outs
  • Staff alerts when a lead replies
  • Consultation confirmations and reminders
  • A rebooking sequence for missed consultations
  • A reactivation message for older leads who never booked
  • Carrier registration for business texting
  • Reporting on reply rate and booked consultations

How It Connects to the Rest of the System

Proof

Karikari & Associates, New York (Gerald Karikari, founding partner)

Lead Generation

$1,663.12 in Meta ads turned into 535 leads and 174 booked consultations

  • 535 leads at $3.11 each
  • 174 consultations booked
  • $1,663.12 ad spend

Pipeline value is potential case value entered by the firm. It is not collected revenue.

See results →

Leads were texted back within seconds of filling out the form.

What We Need From You

  • Your business phone number, or approval for a new texting number
  • Business details for carrier registration
  • Approval of each message
  • Rules on how often and how long to follow up
  • Who should be alerted when a lead replies
  • An export of older leads, if you want to reactivate them

Frequently asked questions

What is missed call text back?

Missed call text back sends an automatic text to anyone whose call your firm did not answer. The text says who you are, asks how you can help and includes a booking link. The reply lands in your shared inbox.

How do you follow up with a lead without being pushy?

Keep messages short, useful and spaced out, and stop the moment the person replies or opts out. Each message should offer one easy next step, such as a link to pick a consultation time. We build those rules into the sequence.

How fast should a law firm respond to a new lead?

Within minutes. People often contact more than one firm, and the first one to reply has the best chance at the consultation. Automation makes that possible at 9 pm on a Saturday.

Can a law firm text leads automatically?

Yes, when the person gave you their number and agreed to be contacted, and every message offers a way to opt out. Business texting also has to be registered with the phone carriers. We set up consent wording, opt-out handling and registration, and your firm confirms it fits your own compliance rules.

What happens when a lead replies?

The automated sequence stops and the conversation goes to a person or to the AI receptionist. The lead's owner gets an alert, and the full thread is saved on the contact record.

Facebook Ads for Immigration Lawyers

scripted video ads on Facebook and Instagram, recorded by a presenter.

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Google Ads for Immigration Lawyers

search ads for people looking for an immigration lawyer right now.

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CRM for Immigration Law Firms

one pipeline and one inbox for every lead.

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AI Receptionist

AI voice and chat that answers day and night and books consultations.

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All services →

How many leads did your firm never call back last month?

Book a call and we will show you how follow-up would run for your firm.