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Immigration Law Firm MarketingA Rocket Launch Media company

Facebook Ads for Immigration Lawyers

Facebook ads for immigration lawyers are paid video and image ads on Facebook and Instagram that reach people who need immigration help before they start searching for a lawyer. We write the scripts, a presenter records them, and each lead lands on an instant form or booking page built for your firm.

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How your video ad gets made

Animation in four steps showing a vertical video ad for Your Firm. We write the script. A presenter records it, so the attorney is never on camera. Captions run in English or Spanish. A button on the ad opens a booking page.

Example captions shown for illustration. Your scripts are written for your firm.

What Facebook Ads for Immigration Lawyers Do

Search ads wait for someone to type "immigration lawyer". Facebook and Instagram ads go to people earlier, while they are still deciding what to do about a green card, a family petition or a citizenship application.

A short video explains one case type in plain words and invites the viewer to ask for a consultation. They answer a few questions without leaving the app, or they tap through to your booking page.

This service fits your firm if:

  • You want more consultations for specific case types
  • Your attorneys have no time, or no wish, to record videos
  • Someone, or something, can answer new leads fast

How We Build Your Campaign

  1. Pick the case types. On the strategy call we choose the cases you want more of and the area around your office to target.
  2. Write the scripts. We write several video scripts per case type. Each one covers a single situation and a single next step.
  3. You approve every script. Nothing is recorded or published until an attorney at your firm signs off.
  4. A presenter records the videos. Your attorney never has to be on camera.
  5. Build the instant form and booking page. The form asks qualifying questions first. In one campaign it asked whether the person could invest in starting their case, and ended the form if the answer was no.
  6. Launch in your ad account. Ads run in an account your firm owns. Ad spend is paid directly to Meta.
  7. Send every lead to Rocket Reach. The lead gets a reply within minutes and a link to book.
  8. Tune by booked consultations. We keep the ads that fill the calendar, pause the ones that do not and add new scripts.

The 90-day build

Timeline of the 90-day build in three phases. Foundation, Days 1-30: Strategy call and case-type priorities; CRM, pipeline and booking page set up; Ad scripts written and sent to you for approval; Google Business Profile reviewed and rebuilt. Launch, Days 31-60: Presenter records the videos; Meta ads go live; AI voice and chat receptionist turned on; SMS and email follow-up running; Directory citations and Local Service Ads setup under way. Tune, Days 61-90: Ads adjusted based on what books; Follow-up messages refined; Press release distributed; AI search visibility checked and improved. After 90 days: keep it running yourself or move to a monthly retainer and we keep improving it.

  1. Foundation

    Days 1-30
    • Strategy call and case-type priorities
    • CRM, pipeline and booking page set up
    • Ad scripts written and sent to you for approval
    • Google Business Profile reviewed and rebuilt

  2. Launch

    Days 31-60
    • Presenter records the videos
    • Meta ads go live
    • AI voice and chat receptionist turned on
    • SMS and email follow-up running
    • Directory citations and Local Service Ads setup under way

  3. Tune

    Days 61-90
    • Ads adjusted based on what books
    • Follow-up messages refined
    • Press release distributed
    • AI search visibility checked and improved

After 90 days: keep it running yourself or move to a monthly retainer and we keep improving it.

90-DAY BUILD COMPLETE

What You Get

  • Ad strategy by case type and location
  • Video ad scripts written for your firm
  • Presenter-recorded videos, edited for Facebook and Instagram
  • Image ads built from the same messages
  • Instant forms with qualifying questions
  • A booking page tied to your consultation calendar
  • Campaign setup and management in your own Meta ad account
  • Lead routing into your Rocket Reach pipeline
  • Reporting on leads, booked consultations and cost per booked consultation

All ad copy follows state bar advertising rules and Meta's advertising policies. We do not promise case outcomes in any ad.

How It Connects to the Rest of the System

An ad is only the first step. What happens in the next few minutes decides whether you get the consultation.

For the wider picture, see immigration lead generation.

From ad to booked consultation

Animation in five steps. A video ad from Your Firm is seen on a phone. The viewer sends a short lead form. The firm's AI receptionist replies by text within seconds. A follow-up text arrives with a booking link. A consultation is booked on the calendar and stamped Booked.

Sample lead shown for illustration. Select a step to see it.

Results From Real Campaigns

Meta Ads Manager showing 535 leads at $3.11 per lead for Karikari & Associates
$1,663.12 in Meta ads turned into 535 leads and 174 booked consultationsPipeline value is potential case value entered by the firm. It is not collected revenue.
CRM showing 39 closed opportunities worth $187,750 for Olympic Law Center
39 closed opportunities worth $187,750 from $6,906.36 in ad spendClosed opportunity value is what the firm recorded in its CRM. It is not cash collected and not profit.

Karikari & Associates, New York (Gerald Karikari, founding partner)

Lead Generation

$1,663.12 in Meta ads turned into 535 leads and 174 booked consultations

  • 535 leads at $3.11 each
  • 174 consultations booked
  • $1,663.12 ad spend

Pipeline value is potential case value entered by the firm. It is not collected revenue.

See results →

Olympic Law Center & Associates, Los Angeles (Gabriela Kreutzer)

Lead Generation

39 closed opportunities worth $187,750 from $6,906.36 in ad spend

  • 39 closed opportunities
  • $187,750 closed opportunity value
  • 27.2x value to ad spend

Closed opportunity value is what the firm recorded in its CRM. It is not cash collected and not profit.

See results →

That spend covered Meta ads and Google Local Services Ads together. The $187,750 is closed opportunity value recorded in the firm's CRM. It is not cash collected.

Results depend on your city, your case types and your intake.

What We Need From You

  • 30 minutes on a strategy call to choose case types and service area
  • Script approval from an attorney
  • Admin access to your Facebook page, or permission for us to set one up
  • A payment card on your Meta ad account for ad spend
  • Your consultation hours and who takes the consultations
  • A decision on any questions that should screen people out before they book

Frequently asked questions

Do Facebook ads work for immigration lawyers?

Yes, when the ad speaks to one case type and every lead is answered quickly. For Karikari & Associates in New York, $1,663.12 in Meta ads produced 535 leads and 174 booked consultations. Your numbers will depend on your market and your intake.

Are lawyers allowed to advertise on Facebook?

Yes. Attorney advertising is allowed in every state, as long as it is truthful and follows your state bar's rules. We write ads without outcome promises or superlatives, and an attorney at your firm approves each one before it runs.

Do I have to appear in the videos?

No. We write the scripts and a presenter records them. If an attorney wants to be on camera, we can script that too.

What is better for a law firm, Facebook ads or Google Ads?

They do different jobs. Google Ads reach people searching for a lawyer today. Facebook ads reach people who have the problem but have not searched yet. Many firms run both.

How much do Facebook ads cost for an immigration law firm?

There are two costs: the ad spend you pay to Meta and our fee for building and running the campaign. Most firms invest $3.5k to $10k with us, depending on scope. Book a call for pricing and an ad budget recommendation for your city.

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Google Ads for Immigration Lawyers

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Want consultations from people who have not found a lawyer yet?

Book a call and we will map out the case types, scripts and budget for your firm.

Book a Call